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Jacques Bernardaud had been in charge of the artistic direction of the company since the 1920’s. He understood how to adapt porcelain design to the changing tastes of society. In 1955, when creating “Poissons d’Or”, the geometric nature of the pattern seemed incredibly avant-garde, thus breaking away from classic motifs prevalent in the industry and answering the public’s enthusiasm for modernity. Today, the collection retains its original appeal and has become a classic in part thanks to its contrasting graphic elements and by its rounded coupe shape.
